Comcast in Washington State

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Washington State’s Most Popular On Demand Movie: The Blind Side

screen shot from the Blind Side, Most Watched Movie On Demand in Western Washington and Spokane according to Comcast

Screenshot from The Blind Side, our most popular On Demand film

 Comcast today celebrated 20 billion views through its On Demand service with a lot of national publicity. We thought you might be interested in what our local showings say about us.

Nationally, the most-watched movies were, in order, The Hangover, The Blind Side, and Couples Retreat.

Our area had different results. The most-watched new release movie in Western Washington and Spokane was the Sandra Bullock picture, The Blind Side. And before you even get to Couples Retreat, you have to get past Twilight – the moody romance which of course is set in the Northwest – and Gran Torino.

You can see the overall national winners here. Here’s the list of top 10 for Western WA and Spokane County:  

  1. The Blind Side
  2. The Hangover
  3. Gran Torino
  4. Twilight
  5. Couples Retreat
  6. He’s Just Not That Into You
  7. The Hurt Locker
  8. Hot Tub Time Machine
  9.  Four Christmases
  10. Date Night

Here are the top 10-viewed TV series in our area. The local results there are that people in Western Wash and Spokane were more likely to watch Sex and the City and NCIS than folks nationally, according to the stats:

  1. South Park
  2. Sex and the City
  3. NCIS
  4. Entourage
  5. CSI
  6. CSI: Miami
  7. The Sopranos
  8. CSI: NY
  9. Family Guy
  10. Weeds

To save a click, here’s more information from the national news announcement:

Comcast, one of the nation’s leading providers of entertainment, information and communications products and services, today announced that its customers have watched 20 billion entertainment choices On Demand since the service launched in 2003 – an industry first in television (TV).  Comcast celebrates this milestone with the launch of the Xfinity On Demand Awards, honoring the top-performing movies, TV series, musical artists and other programming as determined by what customers watched the most on the service.
 
“On Demand was the first technology to give millions of our customers instant access to entertainment choices to watch on their schedule,” said Marcien Jenckes, Senior Vice President and General Manager of Video Services, Comcast.  “By making a huge library of content available for free with a click of the remote, On Demand was an instant hit and continues to drive viewership.  The service has been a major influence in the adoption of time-shifted viewing, which has now become mainstream.”

ON DEMAND: THEN AND NOW
Comcast launched On Demand to half of its customer base eight years ago with 740 movies, music videos and cartoons from a handful of content providers.  Available today to 20 million customers, On Demand usage continues to explode with approximately 350 million programs viewed each month.  Over the years, both the number of entertainment views and choices on the service have increased dramatically:

Entertainment Views (Overall)        Entertainment Choices
2003:    200 million entertainment views 2003:    <1,000 entertainment choices
2005:    1 billion entertainment views          2005:    3,500 entertainment choices
2007:    5 billion entertainment views                   2007:   13,000 entertainment choices
2009:    14 billion entertainment views 2009:   17,000 entertainment choices
2011:    20 billion entertainment views
            (to date)        
2011:   25,000 entertainment choices 

Comcast is creating new personalization tools including a “Watchlist” where customers can save and track their favorite shows and movies across platforms and watch thousands of them online at XfinityTV.com and through the Xfinity TV app on the iPad®, iPhone® and iPod touch®, anytime, anywhere.  Customers can also use these devices and Android™-powered devices as a remote control to find what to watch, change the channel in real time, start On Demand titles on the TV, program DVRs to record TV shows and movies and sort content based on different filters, keywords or titles.

About wtneary

Community relations director, Comcast in Washington State.

2 comments on “Washington State’s Most Popular On Demand Movie: The Blind Side

  1. Barbara
    June 3, 2011

    I hate the comcast newsmakers that is why I switch as soon as I can

    • wtneary
      June 17, 2011

      Hi, sorry to hear that. Candidly, we get a lot of thank you’s from nonprofit groups and others who are feature on the segment because there are so few opportunities to share positive news. But no program is valued by everyone. I appreciate your feedback. One thing I’d note is that this original post was about On Demand movies. Comcast Newsmakers is a segment that runs during commercial breaks and repeated segments during CNN Headline News. If it’s somehow interrupting your On Demand movies, please call in. I’m not sure how that could happen, but it shouldn’t.

Comments are closed.

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This entry was posted on May 25, 2011 by in 2011 News Releases, All News Releases, News Releases and tagged .
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