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Comcast in cooperation with Hire America’s Heroes has filmed locally and is now showing a Public Service Announcement that encourages employers to hire veterans. Comcast has committed to air the PSA for an estimated value of more than $250,000 in commercial airtime.
“We’re proud to encourage other employers to do what Comcast has found so successful on both a personal and professional level: hire returning veterans who’ve proven themselves to our nation and are now filling the labor force with great skills and commitment,” said Michael Cindric, Comcast’s Vice President for Human Resources in Washington and Vice President of Hire America’s Heroes’ board of directors.
“Ever since we founded Hire America’s Heroes three years ago, we’ve been amazed at how people step up to support our heroes in the military. This PSA campaign not only reminds employers of the vast potential of this military-trained workforce, but also reminds Americans everywhere of our nation’s commitment to support our military personnel throughout the rest of their lives,” said Major General James M. Collins, U.S. Army (retired) and emeritus member of the board.
Veterans bring a variety of positive qualities to the civilian workforce. According to the Society for Human Resource Management 95% of HR professionals who hired veterans of Iraq and Afghanistan cited the vets’ strong sense of responsibility as a benefit; 94% mentioned their ability to work as part of a team; and 92% cited their adeptness under pressure.
The Public Service Announcement will air on dozens of channels, such as CNBC, CNN and ESPN, available to Comcast customers throughout Western Washington and Spokane County. The PSA was filmed with actual military personnel at Everett Naval Station, Joint Base Lewis McChord, Alaska Airlines, Comcast and Weyerhaeuser.
Comcast supports the military in many ways, most recently sending nearly 1,800 returning military and family members to the Puyallup Fair.
About Hire America’s Heroes
Hire America’s Heroes was formed in May 2007 by leaders from five Seattle-based corporations intent on improving access to corporate jobs for transitioning military service members, veterans, and military family members. Hire America’s Heroes is dedicated to sharing and promoting sponsor corporations’ best practices and success strategies by which America’s military service members, upon transition from active duty, are welcomed into the corporate workforce. For more information, visit http://www.hireamericasheroes.org/
General Collins talked more about the organization during this appearance on Comcast Newsmakers: